10,000+ 5-star reviews
24 Hour Longwear
Eyeliner
Limited Time Offer - Get a free shade
3 REASONS YOU'LL LOVE
OUR BROWN EYELINERS
① LONG-LASTING
Our 24-hour/1440 minute formula keeps your brown liner looking rich all day — no fading to grey, no touch-ups needed.
② SMUDGE-PROOF & WATERPROOF
Withstands sweat, water, and everyday wear without budging or turning patchy.
③ EFFORTLESS PRECISION
Glides on smoothly for a perfect brown line every time — soft enough to smudge, sharp enough to wing. Sharpens to a fine tip with our Cosmetic Pencil Sharpener for the most precise brown line.
3 RICH, LONG-LASTING
BROWN SHADES
Our popular 1440 Longwear Eyeliner, now in 3 curated browns that flatter every eye color.
Kalamata — deep, true brown. The closest match to black, easiest switch.
Gold Mocha — warm brown-bronze. Flatters hazel and green eyes.
Brown Sugar — soft terracotta-brown. Most subtle, everyday pick.
FOR A LIMITED TIME:
Buy 2 Eyeliners, Get 1 Free!
WEB-ONLY OFFER
Limited Time Exclusive
buy 2 get 1 free BEST VALUE
1 eyeliner
1440 Longwear Eyeliner
Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power.
[1.2 g / 0.042 oz.] £49.50 £33 (£11 each)
- With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.
- Get 24 hours (or 1440 minutes) of vibrant, high-impact colour that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch up your make-up, and for nights you can’t be bothered to.
- The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied colour pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.
- The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).
To create a sharp, defined look, glide 1440 Eyeliner along the lash line and waterline.
For a more diffused, smokey eye, use a small brush to soften the line and diffuse the colour along the eyelid.
Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof and smudge-proof.
Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.
FROM THE LAB THAT...
Brought you the iconic,
award-winning Lip Stain
Since our Lip Stain launched in 2020 we've sold over 2,000,000 units and it's won numerous awards, including Allure Best of Beauty, People Worth the Hype, and Pop Sugar Pick.
