1. We'll bring you breakthrough beauty that works better for you.
Using first-of-its-kind breakthrough technology, we create powerhouse beauty solutions that work with you and for you.
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We bring together the world's best scientists, cosmetic chemists, beauty experts and product developers in our Beauty Innovation Lab - all so we can deliver results you'll love from the very first use (and every day after that).
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2. We'll create solutions that are relevant to you.
We constantly challenge ourselves to look at exactly what you need to feel more wonderful.
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So we create sublime-feeling formulas that work with you. A foundation which lets you control your glow. An all-day lip that aligns with your own body chemistry. A quick uber-nourishing mask that lets you get on with your day.
Our community includes makeup artists, skincare pros, beauty influencers - and you - so keep on telling us what you'd love us to conjure up in our Beauty Innovation Lab... and watch this space!
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3. Let's empower, inspire and uplift.
We're a community who believes in lifting up.
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We support each other with ways to feel empowered - and promise to give you solutions that make life easier, put you in control, and help you be your most confident #wonderyou.
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4. We'll always keep it conscious.
A commitment to making the safest, most responsible and sustainable products runs through everything we do.
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Our brand packaging is currently 30% sustainable, and we aim to make it 100% by 2025 (or sooner if we can!).
We're totally transparent about what's in our formulas, and we never test on animals. Our formulas are free of parabens, sulfates and gluten - and 90% are vegan.
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5. Beauty. Is. Open.
Breakthrough beauty is for everyone.
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We create easy-to-use, affordable products and formulas that deliver results you can see every day - and we'll keep on innovating to make feel-good solutions and wonderful skin available to all.
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