MEET YOUR 1440 EYELINER

Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof, and smudge-proof.

LIMITED TIME OFFER - Try from £11 per shade.

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Free shipping & hassle free color exchange/returns

12 HIGH PIGMENTED SHADES

BROWN SUGAR (DARK TERRA COTTA)

LIQUORICE (RICH JET BLACK)

KALAMATA (DEEP BROWN)

OLIVE (BOLD FOREST GREEN)

OYSTER BLUE (PEARLESCENT SLATE)

ICING (SOFT PINK)

BLACK TRUFFLE (BLACK SILVER)

Gold Mocha (Brown Bronze)

Aqua (Turquoise) *NEW*

Pine (Forest Green) *NEW*

Eggplant (Deep Purple) *NEW*

Blueberry (blue purple) *NEW*

24 hours of budge-proof, smudge-proof stay

With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.

Quote

A super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain!

Katie
Verified Buyer

Introducing

1440 Longwear Eyeliner

1440 minutes of high-impact color that is 
water-proof
transfer-proof
budge-proof

NEW IN: Wonderskin Pencil Sharpener

Exclusively designed to keep creamy and soft texture in best shape for immaculate application. Made with highest grade German steel to last for years.

1440 Longwear Eyeliner

Exclusive Autumn Offer

buy 2 get 1 free BEST VALUE

1 eyeliner

[1.2 g / 0.042 oz.] £16.50 £49.50 £33 (£11 each)

Select your 1st shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)
Select your 2nd shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)
Select your 3rd shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)

Please select a shade

Frequently bought together:

£5.00

Sharpener to keep your pencils new for incredible precision and wings (retail price: £8)

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£10.00

Power’full Mascara for the thickest, flutteriest lashes (regular price: £19)

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£8.50

3-in-1 Lip Scrub for soft, nourished lips and flawless colour (regular price: £17)

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Free Shipping & hassle free color exchange/returns. Always!
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  • With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.
  • Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch up your make-up, and for nights you can’t be bothered to.
  • The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied colour pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.
  • The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).

To create a sharp, defined look, glide 1440 Eyeliner along the lash line and waterline.

For a more diffused, smokey eye, use a small brush to soften the line and diffuse the colour along the eyelid.

Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof and smudge-proof.

Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.

FAQs

1440 Longwear Eyeliner comes in 6 gorgeous and versatile shades.

  • Liquorice is a rich jet black.
  • Kalamata is a deep brown.
  • Brown Sugar is a dark terra cotta.
  • Icing is a soft pink.
  • Olive is a bold evergreen.
  • Oyster Blue is a pearlescent slate.

Glide 1440 Eyeliner along the lash line and waterline to create a sharp, defined look.

For a more diffused, smokey eye, use a small brush to soften the line and diffuse the colour along the eyelid.

Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof & smudge-proof.

Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.

1440 Longwear Eyeliner lasts for 1440 minutes - that’s 24 hours!

All 1440 Longwear Eyeliners have vibrant, pigmented colors that work beautifully on all skin tones.

1440 Longwear Eyeliner is designed for all skin types, including sensitive skin. But it’s always best to test a new product on a small patch of facial skin first - particularly if your skin is prone to allergies or reactions.