LIMITED TIME OFFER

Effortless eyes all-day.

No Touch-Ups Needed.

★★★★★ Rated 4.9 / 5

Transforms eyes to look effortlessly flawless


Powered by our cooling water-fusion formula, our weightless stick glides on smooth with intense colour that pops instantly. The hydrating formula feels refreshing on your lids, delivering up to 20-hour wear that won't budge, smudge, or transfer- giving you that perfectly blended finish with just one effortless swipe.

5 Reasons Why You'll Love It


Extremely long lasting: up to 20h wear

✔ Infused with Goji Berry Extract and hydrating Ceramides

High-intensity pigments for a cooling sensation

Blendable for a flawless, no-fuss look

Effortless silky application with high-impact colour payoff

6 shades for every look


Discover your perfect shade from six stunning colors designed for every eye color, skin tone, and occasion. These high-pigmented, creamy eyeshadow sticks deliver effortless glamour in one swipe – from subtle daytime looks to bold evening drama.

Build your complete collection with our Buy 2, Get 1 Free offer!

WEB-ONLY OFFER

Limited Time Exclusive

Buy 2 Get 1 Free BEST VALUE

1 iykyk eyeshadow stick

 IYKYK Eyeshadow Set

Your new refreshing eyeshadow experience.
- Extremely long lasting: up to 20h wear with effortless silky application with high-impact colour payoff.
- Budge-proof, water-proof, transfer-proof.

£18.00 £54 £36 (£12 each)

Select your 1st shade: 
Vixen
Pink Quartz
Champagne
Mink
Ash
Green Smoke
Select your 2nd shade: 
Vixen
Pink Quartz
Champagne
Mink
Ash
Green Smoke
Select your 3rd shade: 
Vixen
Pink Quartz
Champagne
Mink
Ash
Green Smoke

Please select a shade

Save up to 50% on best sellers:

£8.00

Lip Liner in Blush contours, shapes, and fills your lips (retail price £16)

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£13.50

Lip Stain in XOXO our most popular and iconic shade (retail price £18)

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£8.50

3-in-1 Lip Scrub for the perfect prep (retail price: £17)

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Your new refreshing eyeshadow experience

  • Extremely long lasting: up to 20h wear
  • Effortless silky application with high-impact color payoff
  •  Infused with Goji Berry Extract and hydrating Ceramides
  • CoolTouch Aqua-Fusion Technology: Hydrating formula fuses 40% CoolTouch Water with high intensity, treated micro-pigments, resulting in weightless feel and cooling sensation.
  • Budge-proof, water-proof, transfer-proof

Aqua/Water/Eau, Synthetic Fluorphlogopite, Butylene Glycol, Sodium Stearate, Sorbitan Isostearate, Glycerin, Dimethicone, Sorbitan Stearate, Silica Silylate, Phenoxyethanol, Hydroxyethylcellulose, Silica, Sodium Hydroxide, Citric Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).

Swipe Eyeshadow Stick across the eyelid and blend with fingers or brush for longwear, crease-free colour. Colour sets after 30 seconds of application.

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FROM THE LAB THAT...

Brought you the iconic,

award-winning Lip Stain


Since our Lip Stain launched in 2020 we've sold over 1,000,000 units and it's won numerous awards, including Allure Best of Beauty, People Worth the Hype, and Pop Sugar Pick.

"Cooling sensation and silky texture are absolutely phenomenal, shade stays on without getting into creases for the longest time"

NITA
Verified Buyer