When we introduced our PUREVOC All Day Glow range last fall, our goal was to give everyone a simple 3-step skincare regimen that helps your complexion instantly look so smooth, even-toned, and radiant, you can skip foundation and concealer. From the moment you smooth on the Serum, Face Cream, and Eye Cream, blurring ingredients and translucent color correctors usually found only in makeup create a filter-like effect on the skin; with continued use of the system, more than 20 proven actives improve the health and quality of your skin over time.
The response to PUREVOC from our Wonderskin community has been incredible, and with hundreds of thousands of views on TikTok and so much love across social media, word spread fast that PUREVOC is “coverup” spelled backwards, because it’s quite literally the opposite of covering up your face. The Serum especially has become a major fan favorite, as it can be used on its own or layered with other products to enhance the skin in variety of ways.
To help you discover all the uses for PUREVOC Serum and how it can complement your routine, we answer your most frequently asked questions about the formula.
What is the PUREVOC All Day Glow Serum?
The Serum is step 1 in our 3-step PUREVOC range. Packed with 10 superstar actives, it works immediately as a complexion enhancer as well as long-term to firm, smooth, boost radiance, and provide outstanding antioxidant defense against environmental aggressors that cause aging skin damage.
Which skin types is the Serum best for?
The Serum is designed for all skin types, including sensitive skin. But it’s always best to test a new product on a small patch of facial skin first for one to two days before smoothing it on all over—particularly if your skin is prone to allergies, reactions, or acne.
What does the Serum feel and smell like?
It’s a lightweight, milky emulsion that's not sticky or oily. As you blend it into your skin, the formula creates a soft, natural-looking pearlescent sheen—no visible flecks of shimmer, we promise. The serum absorbs in about 60 seconds and it’s fragrance-free, but you may notice a faint, clean scent.
How much should I use?
One to two pumps of the tube will release enough Serum to cover your entire face, and it’s meant to be applied twice a day.
How does the Serum differ from the PUREVOC Face Cream?
The Serum is a thin concentrate, so it’s a lighter texture than All Day Glow Face Cream, which is a whipped cream moisturizer with a pinkish tint that provides additional, instant color correction. The Cream also immediately fills in lines and wrinkles for a dramatic smoothing effect, and it has more skincare actives to boost collagen production and help improve skin long-term. Plus, the Cream is richer than the Serum and therefore not as versatile for layering with makeup and other skincare.
What’s in the Serum
Is the Serum natural?
At Wonderskin, we’re committed to using the safest, healthiest ingredients possible, which means we use both synthetic ingredients that meet the highest safety standards as well as natural ingredients. The PUREVOC Serum is not all-natural, but in addition to being fragrance-free, it’s vegan, gluten-free, paraben-free, and not tested on animals.
What are the Serum’s immediate cosmetic effects that allow me to use less cover up?
Right off the bat, the luminizing Serum deposits light-diffusing pearl pigments and optical blurring ingredients onto skin so that your complexion appears instantly smoother, brighter, and more even-toned. The formula also contains multiple forms of hyaluronic acid, with smaller molecules that absorb deep down into skin for 30 hours of continual hydration and larger molecules that sit on the surface to plump skin and create a soft, bouncy, dewy look and feel.
For maximum complexion enhancement and the full no-coverup-needed effect, it’s best to follow the Serum with the All Day Glow Face Cream.
What are the skincare actives in the formula?
To protect and improve the health of skin over time, the Serum is packed with potent antioxidants like spot-fading vitamin C, plus caffeine and other anti-inflammatory ingredients to soothe and calm. It contains a plant-derived powder that supports collagen to help visibly minimize wrinkles and discoloration, a green algae extract that’s rich in the vitamins and amino acids that firm skin and even out tone, a Japanese rose extract that helps improve elasticity to tighten the look of pores, and allantoin to fight dullness.
How to use the Serum
At what point in my skincare routine do I apply the Serum?
Dab the Serum on clean skin right after you wash your face and before you apply moisturizer or sunscreen. If you use the entire PUREVOC regimen, the Serum is step 1, followed by the Eye Cream and lastly the Face Cream.
What if I have another serum or toner in my regimen—can I apply those before the PUREVOC serum?
Yes, just be sure not to layer the Serum, which is rich in vitamin C, with anything that contains retinol or benzoyl peroxide—either ingredient will render vitamin C ineffective when applied at the same time—or alpha hydroxy acids, which together with vitamin C can irritate skin. Instead, apply your PUREVOC Serum in the morning and use your retinol, benzoyl peroxide, or AHA product at night.
You typically want to apply your products in order from the thinnest consistency to the thickest—the reason being that if you apply a richer substance first, it could prevent thinner formulas from penetrating your skin—so any toner should go on before the PUREVOC Serum, while any other serum, your moisturizer, and your sunscreen should go on after.
Can I mix the Serum with my foundation or other liquid makeup?
You sure can! While the PUREVOC system is designed to let you go coverup-free, the formulas are makeup compatible, so you can blend a drop of the Serum with your dollop of foundation and smooth the mix on your skin to add a touch of radiance to the finish. Same goes for swirling a drop of the Serum with a blob of shimmer-free liquid blush or bronzer before applying to give either formula some nice luminosity.
Can I use the Serum under makeup as a primer?
Absolutely, the formula’s hydrating and smoothing ingredients prime the skin for makeup to go on beautifully and evenly, and the Serum’s pearly luster will give anything you apply over it a gorgeous, subtle glow.
Can I apply the Serum on top of makeup as a highlighter?
You bet. Tap a tiny drop of the Serum on the tops of cheekbones, down the bridge of your nose, in the Cupid’s bow of your top lip, or anywhere you want a hint of natural, shimmer-free sheen to catch the light. Or blend a few pumps of the Serum along your clavicle and upper chest to make the skin look healthy and radiant.
If you've discovered your own way to use the PUREVOC Serum in your makeup or skincare routine, let us know on TikTok or Instagram with the hashtag #purevoc.